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Precision Healthcare Marketing

Find, target and engage with your ideal patient and healthcare provider audiences

Through powerful, patented, privacy-safe AI and real world data, Swoop builds ideal custom DTC and HCP segments that are higher in audience quality than demographic or off-the-shelf alternatives for healthcare marketers to activate in any channel: programmatic, social media, TV and audio. The result: Improved patient outcomes and increased Rx lift.

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Swoop by the Numbers

42: Swoop is trusted by 42 of the top 50 pharmaceutical and life sciences brands.

18: Swoop segments are used by 18 of the top 20 healthcare marketing agencies.

12,000+: Swoop has built more than 12,000 custom audiences for healthcare marketing campaigns.

 

Typical Client Results with Swoop Audiences

24%: A custom Swoop audience segment was executed across a leading MVPD's inventory leading to a 24% increase in brand conversion.

60%: Swoop helped a leading biotech reach people with MS on Meta, driving a 60% more efficient CPC and a 44% higher CTR.

20%: A top pharma brand activated a Swoop audience on CTV leading to 20% of likely patients scheduling an appointment with their HCP.

13x: Swoop helped a top medical device company drive a 13:1 return on marketing investment within three months of activating an audience with a cardiology condition.

 

Swoop's Comprehensive Activation Channels

Programmatic: Activate your custom audiences via Swoop's best-in-class programmatic partner network.

Social Media: Reach ideal audiences on their preferred platforms with the largest logged-in user bases.

Television: Plan and execute campaigns across addressable, connected and linear television.

Audio: Engage preferred audiences across streaming and internet audio services and broadcast radio.